Social and Cultural

You May have heard of your book publicist or other marketing guru to speak about the importance of building a "tribe". This does not mean that traveling on a lonely island and employment choices of indigenous artisans to start a new kulture.Pleme dedicated group of followers, people who believe in their ideas, values ​​and messages, and participating in community with other disciples and evangelize your efforts as an author.

Why do you want to race? Since its consumers, advertisers, research and development team, and dealers all rolled into one. They help you grow your brand, hone his message, and create an ongoing relationship between service and value not to mention the outright purchase of these groups and their recommendations to drive the majority of its sales, both books and any other services you offer.

So now you know what tribe it is and why you need one. But how do you get one? Start by doing the following:

Specify the value of : People do not follow the self-serving rhetoric and empty ideas. They follow a trusted advisor, information and values ​​on the basis of ideas can believe in. build on the ideas in his book and his message as the author, and develop their values ​​by constantly providing its readers with the tools and information they need.
provide the community : Tribes grow the community. Therefore, the establishment of forums, blogs and other ways in which followers can communicate with you and each other. Start a conversation based on chapters in the book, and even a collection of ideas for follow-up books and seminars.
Provide content : People are always looking for what's in it for them. Provides free information, resources and advice to help them improve their lives, and people will follow you. This content could be a repackaging of material from your book, but should also from time to time to go beyond what you have written. With each post, interaction and work, give your readers something they can really sink their teeth into.
Tell people about it : It does not do any good to lay the groundwork for his tribe, and then never miss. Get involved in social media, networking groups related to your industry, nonprofit organizations and communities both online and off. Mention your efforts, share resources and free to entice people to connect with you and your tribe.

Construction of the tribe takes time, so be patient. Above all, the building of the tribe means sticking to clear and consistent messages and continually provide value, , without asking for anything in return. It will pay off in the end, not only in terms of followers, but in terms of book sales.

There are some additional resources that will help you with your tribe building efforts:

Trust Agent Chris Brogan
tribe of Seth Godin