Cultural Circulation Of Global Objects
First of all, I should mention that circulation of distinctive objects trends or suggestions round the globe are new phenomenon. This created in the second half of 20 century through the development of communications instrument. The borders among modern western or American societies are so ambiguous and there could possibly be some mistakes in identifying them. The other point is that most of the global cultural objects that enter to a culture, specially third world, firstly make some adjustments in surface and in the course of the time these changes could be deepened. Just as some men and women, especially in the developing or much less-created nations believe that seriously globalization is Americanization, and then they get a negative position to Americans cultural productions. But, it is not correct there are a large number of differences between these two problems, Simply because, American culture was affected by the new international processes. Thus, two categories is distinguishable social behavior and actions, and way of life:
A) International patterns for social behaviors and actions:
1. Changes in communication behaviors and children's relationship with the parents,
2. Communication technologies net, mobile phones, satellite channels
B) Way of life:
1. Chain shops
2.Consumerism
3. Drinking Cola and Consuming Rapid Food
4. Private ownership like private vehicle, private space, private rooms
five. Technological instruments in several parts of life
6. Non-nearby and New clothing Items and hair-styles
7. Patterns and characters of boys and girls for marriage
8. Architecture of the buildings, and apartment-life
9. Furniture based on western designs
10. International cultural productions such as novels, theoretical books, films, music, video-clip
11. International styles of music like pop, rock and rap
The major trouble in academic sphere about these changes is that how Researchers methodologically can examine and articulate these subjects. The research technique for studying the impacts of American or western styles upon the other people countries people's particularly youth's criteria of social behaviors and actions, and way of life really should be performed all through a mixture of observation and field study. For understanding the adjustments in globe folks and youths criteria, the researchers have to do observation and in some instances participant observation. For studying the changes in social and cultural context, a field study ought to be performed. The approaches for information collecting are qualitative interview with residents of so-called third or south nations and comparison with Americans and Westerns criteria or patterns. Also, making use of questionnaire for gaining the people's patterns and criteria as an object is fairly important that was influenced by Western patterns and components.
