Does Your Organisation Have a Corporate Social Responsibility Strategy?
An organisation has a direct impact on its stakeholders namely suppliers, clients, operate colleagues, and buyers of its goods and services. It also has a range of indirect impacts on non-governmental organisations and an indirect, but often important impact on the local community within which it operates, and on the national or indeed global community. It is therefore critical for an organisation to recognise its responsibilities to its suppliers, buyers, and staff and address the way it impacts on its social and physical environment.
Organisations have to have to assessment their existing performance, figure out if their existing level of performance meets predetermined ethical aims and objectives and if essential identify how the organisation could increase and communicate this to their stakeholders. The management team require to define these aims and objectives so that they can drive internal improvements, potentially lower the cost of production and also develop the confidence of buyers and prospective buyers in the organisation. To be a preferred supplier they ought to inspire trust and confidence by consistently meeting the high quality standards of their shoppers, ensuring reliability in meeting item and service specifications, and searching for to continuously measure and increase efficiency. They should also be in a position to demonstrate their understanding of the approaches that their activities impact the neighborhood community.
A Corporate Social Responsibility (CSR) Technique can deliver brand value and increase brand equity by acting as a management tool to:
o manage and where probable cut down costs,
o manage, mitigate or minimise danger,
o and determine new organisational opportunities.
Consequently, a CSR technique describes an organisation's vision - its important aims objectives and measurable indicators of success. It also defines an organisation's governance structure and the management systems that are in location. Countless organisations generate an annual report to inform their stakeholders of their CSR performance and report is increasingly getting utilised as a advertising tool as nicely as an organisational driver.
So, how do you define your organisation's key environmental, social and economic priorities? How do you measure organization good results?
