E-culture Among University Students
SCOPE-ANNAMALAI PSYCHOLOGY JOURNAL, DECEMBER 2006, Vol.two, p:1-7.
INTRODUCTION
Electronic technology is altering our life-style to a fantastic extent. There are various areas of electronic technologies helping distinctive sections of a popular man. For instance, terms like e-commerce, e-business enterprise, e-banking, e-mails, e-organizations, e-governance, e-journals, e-books, e-medicine, online, web-shopping, etc have turn into part of the existing lexicon. Advances made in the fields of details and communication technology (ICT) and electronics has resulted in the emergence of e-culture. Electronic culture is enveloping the whole globe, it is a international phenomenon. Right now e-culture is the reality that we live in it is no longer an choice. Kanter (2001) indicates that organization will effectively meet the challenges of the ‘Internet Age' only if they grow to be communities of collaborative work relations with distinct ‘e-cultures.'
E-culture is also increasingly understood as a new digital media culture or digitalization of culture. Netherlands council for culture in its advisory report on digitalization of culture submitted to the state secretary of education, culture and science (2004) defines e-culture as "all about a new, digital dimension a new and –until lately- undreamt of medium with which existing culture have to seek to interact and in which new culture is being generated." De Haan and Huysmans (2002) states the term ‘e-culture' refers to the diffusion of new technologies, its application for a variety of purposes (especially information and communication) and shifts in associated attitudes, values and norms. Patel and Rajendran (2005) have defined "electronic culture" as "elevated use of electronic goods by individuals in varied locations" they have also created an inventory to measure e-culture. In this analysis study e-culture was assessed based this perspective.
E-culture is each technological and a social development. There seems to be a widespread consensus that new digital and networking technologies like the World Wide Web (WWW) and the World wide web have the capacity to reorder the domains of everyday social and private life by transforming work and expertise types, gender and physique politics, well being and science, domestic life and entertainment as properly as transforming national economics and international relations, democracy and the distribution of power (Dona Kolar-Panov, 2003). The positive approval of the ideas of details society and e-culture are reflected in the keenness with which political choice-makers have taken them over on all levels- nearby, regional, national and transnational. Alot more accessible and transparent information and facts is an very easy expression, something that is unequivocally decent. It is wonderful both from the point of view of social resources and democracy. In addition, the suggestions of an information society and e-culture have also implied or, at least to start with, did imply expectations of economic growth and stability, opening up of new sectors of production, improved productivity and the advent of a new, fluctuation-proof economy (Mitchell, 2003). The emergence of e-culture leads to cultural homogenization and immense concentrations of financial power thereby sending the threatening message "discover English and buy a personal computer or you are out" (Marsh, 2003). E-culture also makes it imperative to create digital skill that is to possess expertise concerning the handling of electronic products particularly the use of laptop or computer and World wide web (De Haan & Huysmans, 2002).
E-culture in India is not distinct from the international scenario. India definitely is acquiring transformed into an e-society. The world's largest democracy (India) is maybe one of the most uniquely positioned nations in the world. Though India is a developing country, its wealth of details, resources, and expertise capacity right away puts the nation on the list of best 5 countries in the globe. India is also 1 of the poorest countries in exposing their content on the global platform working with digital media. Except Tv, amongst all other medium India and its details assets are weakly represented. Still, the scope of India's strength in this path is immense. The government of India as well as numerous NGOs are devoted and determined to enrich and improve the e-status of India. Osama Manzar's (2005) book "The Very best E-contents 2005" published by ‘Digital Empowerment Foundation' (DEF) is an eye-opener relating to the e-contents in India. The Digital Empowerment Foundation (DEF) has a mission to make India an details-rich nation and thereby enrich the world about India's ancient knowledge, skill and its cultural diversity. DEF understands that for the reason that of the content material gap, the digital divide exists and as a result its foremost mission is to narrow the content gap applying facts technology (IT), information and facts and communication technologies (ICT) and Online as implies.
Culture and personality are interrelated (see Culture-and-Personality scientific studies. Encyclopedia Britannica. 2006). Psychological processes and cultural norms influence one a different (Lehman et al, 2004). Recognizing the significance of culture in shaping personality, Allport (1961) was quick to point out that people actively choose their own way of life that suits their traits, temperaments, values, and philosophy of life. Given that e-culture has evolved as a dynamic new medium of data, entertainment and commerce and demands modify in life-style, persons exhibiting culture conforming or culture rebellious behaviour and high or low novelty looking for or sensation seeking trait might possibly tend to be influenced by it.
Culture plays an significant role in the determination of behaviour and in the development of personality is the simple assumption of the idea of cultural determination (see Chauhan, 1985). Acceptance of culture can be measured through conformity or deviant behaviour.
