Corporate Culture Re-defined

This analytical article attempts to lay out the primary types of corporate culture which will are found in real life, beyond the pages of academic textbooks which often appear woefully disconnected from workplace reality.


Its object is to bring together in practical and sustainable approaches elevated workplace performance and superior workplace fulfilment. It seeks to give organizations with the insights, skills and mechanisms to create and embed excellent corporate culture.


We are not presenting this introduction as a dogmatic "to do" list –corporate culture is too subtle and too complicated for glib approaches - but we do think that we have the required experience across a lot of corporate cultures to be able to supply valuable common insights.


Nor is it self-advertising consultant-speak, typified by claims of miracle organisational development breakthroughs – but we do think that highly effective corporate cultural possibilities lie untapped inside a great number of organisations.


Greater Efficiency & Greater Fulfilment


We seek to stimulate fresh approaches about how you can superior spot, take into account and react to some of the main, ongoing challenges which face just about just about every organisation at some time.


Our intent is not to give up an image which paints everything as bleakly as feasible, basically so that we can set ourselves up as the source of all wisdom.


Our objective is rather to alert organisations to the complete prospective of corporate culture as a crucial analytical tool and a framework for improved practice. We also assist remove individuals' personal distinct barriers and stimulate significantly more productive and fulfilling relationships throughout organisations.


Cultureship is our unique strategy. Our organisational evaluation and practical implementation work are based on a belief in the power of the underlying cycle of organisational excellence we identify as Community, Contribution & Recognition.


Just as Leadership is about understanding and producing leaders, so Cultureship is about understanding and developing corporate cultures.


Cultureship is the practice of researching an organisation's culture and seeking its improvement through Community, Contribution & Recognition (CCR). We think, really just, that persons have to have to really feel component of a productive community, they ought to to be in a position to play a complete and active role in supporting and creating that community – and they really should be acknowledged and rewarded in numerous strategies.


Based on Goodness, aiming for Excellence


We start from a recognition that there are good items going on inside a great number of organisations. There are also pockets of excellence regularly to be located within organisations which otherwise suffer frequently from appalling corporate cultures. We assume it is significantly more useful to liberate goodness and excellence than it is to concentrate on producing typologies of badness and failure.


We couple what is continually really good within organisations with an explicit exploration of the higher values which can be embedded, enacted and enjoyed within individual organisations. This credo - a set of living business ethics - as an everyday guide to corporate behaviour, is written-up into a consensual and detailed Cultureship Contract for every single organisation.


By way of example, The Cultureship Practice's own Contract is built on Integrity, Hope, Reciprocity, Understanding and Excellence. It is some thing against which we actively wish other people to measure us – and it is also a yardstick against we measure ourselves.


In our client perform on corporate culture, we develop detailed contexts and behavioural expectations around every bespoke set of greater values – these are not empty mission statements to be pinned up on corridor noticeboards, overlooked and ignored.


Moreover, our function is closely guided by 3 central beliefs, based on our extensive function in organisations of several sizes and shapes.



  • The 1st is that persons, when they come together in a productive community, can accomplish superb and sustainable outcomes.
  • The second is that it is practically inevitably the case that a bad place to perform is a spot of negative perform, no matter what excuses or evasions are provided.
  • The third is that corporate culture is not a thing which can be willed, imagined, bullied or manipulated into location corporate culture, in the final evaluation, is a matter of the heart - and it either feels right, or it feels extremely wrong.

And at a extra common level is our commitment that corporate culture have to always be explained and understood in relation to real workplaces and actual organisational experiences.


To accomplish this authentic connection, we concentrate our practice around stories, both to which absolutely everyone who works in organisations can relate normally and also ones particular to individual organisations.


A single of the initial factors we do when we engage with organisations is to appear at the preconceptions – the paradigms – by means of which their folks view corporate culture. We capture the general assumptions and the narratives consumers tell to explain how their organisations operate.


We look at how these flows of corporate culture shape everyday relationships: we obtain a sense of the pace, rhythm and shape of an organisation.  We go on to construct an understanding of how corporate culture carries by means of into the broader successes and failures of an organisation.


It is incredibly revealing to realize what people today at all levels within an organisation are saying, what they are not saying - and also what they do not even consider could be stated.


The following statements – composite, but in our knowledge utterly typical - capture a lot of of the recurrent core themes of corporate culture that are presented to us when we ask the question:



"What sort of corporate culture do you have in this organisation?"


And the typical answers are:


"I dunno – isn't that just some thing senior managers and consultants talk about?"


Corporate Culture as a Fad


A single of the most typically overlooked components in contemplating corporate culture is that there are frequently rather radically several cultures and cultural viewpoints in play, both in distinct sections of any organisation and within unique grades of seniority. To overlook this messy reality is to start any corporate culture initiative on really shaky foundations indeed.


The view expressed above is one we have regularly encountered amongst middle management and frontline staff.


By itself it is not necessarily too much of a trouble. It could, even so, be linked to Changemania, the syndrome we have identified whereby some leaders are forever grabbing out at the next, new organisational fad.


It may possibly also be connected with poor communications inside a provider. At times we get that middle and junior management and frontline staff tend to operate to a significant extent as a self-regulating "organisation inside an organisation", substantially disconnected from their senior management and leadership.


Whatever the causes of this sense of disconnection from diverse best-down initiatives, a core shared notion across these kinds of comments is that corporate culture is a manufactured imposition.


This view fails to appreciate that the current lived reality of assumptions and expectations amongst this group of men and women is their corporate culture, not just some state of temporary cultural neutrality. It is important to remember there is no such factor as a "corporate culture vacuum".

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